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The Badger Herald

Independent Student Newspaper Since 1969

The Badger Herald

Independent Student Newspaper Since 1969

The Badger Herald


UW Elections Research Center offers insight into state, national elections

Experts study polls, media, voting behaviors in Wisconsin electorate
Shane Fruchterman

The Elections Research Center, a group of faculty and students on campus, works to study state and national elections by examining a range of topics including election administration, voting behavior and political communication tactics, according to the Elections Research Center website. 

Elections Research Center project assistant Levi Bankston said the Elections Research Center affiliates come from a variety of campus departments. The goal of the center is to bring together and support researchers who study elections. 

“I think understanding how elections work, who tries to influence who in campaigns, how they attempt to mobilize voters or persuade voters are fundamental in thinking about who participates in democracy more broadly,” Bankston said. “By understanding how elections happen and how they are influenced, we can understand more broadly how democracy works.”


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The Elections Research Center provides funding for graduate students and works to communicate research findings. The center’s affiliates often provide election commentary for the media on state and national elections, Bankston said.

Recently, Elections Research Center director Barry Burden appeared on CBS news hour to discuss Wisconsin’s upcoming senate race between Ron Johnson and Mandela Barnes.

School of Journalism and Mass Communication professor Dhavan Shah said the Elections Research Center affiliates have different approaches to elections research, whether that be surveys, experiments, or research using more intensive computational methods.

“[The Elections Research Center] is just a space where I think we can examine at least part of a slice of what political discourse looks like nowadays, what people are saying and how they’re saying it,” Shah said.

Shah said focusing on Wisconsin elections is important because political trends in Wisconsin tend to indicate what might happen in other parts of the country. Considering Wisconsin is a swing state, it’s a good place for political experimentation.

Wisconsin’s swing-state status is coupled with an interesting political history, according to Shah. Wisconsin is the birthplace of the Republican Party and the Progressive Movement. In fact, Wisconsin had some of the country’s first socialist mayors in a large city.

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“I think [Wisconsin] is special in the sense that we’re small enough that you can come in with, you know, not a huge amount of media dollars and actually purchase a lot of advertising,” Shah said. “You can really influence the local media market. You can shape the content of talk Radio. You can, through some key influencers, really shape the online conversation.”

The Elections Research Center often does polling for major elections, the most recent of which was a set of polls on the 2020 election. The center conducted a series of four surveys through the election cycle in Michigan, Pennsylvania and Wisconsin. 

Polls can also provide valuable insight into politicians’ decisions. Bankston said politicians could use polls to determine what issues are important to their constituents as well as test different messages to determine if different wording moves voters in a certain direction. 

“When campaigns do polls, they want to find out if the electorate knows who their candidate is,” Bankston said. “They want to figure out how their candidate is doing compared to their opponents and they want to try to understand the electorate.”

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The 2020 Elections Research Center polls look at a lot of the same issues as campaigns, such as which candidate is in the lead and what issues are important to voters. The polls for each election will be different because the important issues at the time of each election vary, Bankston said. In 2020, the Elections Research Center wanted to understand how many people would use certain voting methods, such as vote-by-mail or early voting, as well as questions on the pandemic.

While the Elections Research Center is not running a poll for the 2022 midterm elections, Bankston said he’s personally interested in seeing how many people will use direct mail voting in this election. Over time there has been a steady increase in absentee and early voting, and in 2020 people’s use of those voting options rose dramatically. Bankston is curious about if those trends continue in future elections. 

Additionally, the Elections Research Center studies factors that affect access to voting and what drives people to vote. Shah is an author of a study that looked at barriers to voting in Wisconsin’s 2018 midterm elections and who benefited from policies designed to lessen the burdens on voting.

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The study found Black voters in Wisconsin estimate they spend more time getting to the polls while Wisconsin’s Hispanic voters report that they experience longer wait times once they are at the polling place. The study concluded that policies such as early voting or mail-in voting do not always end up benefiting groups who experience disadvantages while voting. 

“It shows that there are barriers to voting that seem to be linked to the very communities that those people tend to vote for, and so that there’s an effort to essentially create those barriers,” Shah said. 

In addition to survey and polling research, many Elections Research Center affiliates, including Shah, are authors of “Battleground: Asymmetric Communication Ecologies and the Erosion of Civil Society in Wisconsin.” Shah said the book started with over 200 interviews of people from across the state of Wisconsin. 

For the book, researchers looked at “conventional discourses,” or a shared way of thinking or talking about an issue, Shah said. They compared this data with the same trends in social and news media to try and understand where these ideas were coming from.

Following the 2022 midterm elections, the Elections Research Center will convene on Dec. 12, 2022, to “discuss what happened and why” at the 2022 Election Symposium, Bankston said. 

The symposium will feature speakers on issues including polling, candidate social media use and advertising on abortion issues. 

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