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The Badger Herald

Independent Student Newspaper Since 1969

The Badger Herald

Independent Student Newspaper Since 1969

The Badger Herald

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Sponsored: Revelry will be an experience, not just a concert

Revelry is no stranger to change. The music and arts festival has been different every year since its conception, each year gathering a larger crowd, booking larger headliners and changing the way things are managed internally.

Already this year, Revelry has unveiled a brand new image and logo, a bigger-than-ever headliner — the result of a 2,100 student response survey circulated in October — and has restructured the organization.

One goal for the Revelry 2015 organizers has been to create the feeling people know and love about most large music festivals, which has prompted a new focus on the festival grounds. As a result, the event has truly evolved into University of Wisconsin’s own Music and Arts Festival, Revelry Marketing Director Ronan Daly said.

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“Student involvement is a core value of ours,” Daly said. “We will have areas on the festival grounds where student organizations will be represented, where student DJs and artists will be performing and where student art will be showcased.”

There will also be an area for screen printing your own t-shirts, a virtual reality experience and an oversized picture frame that makes you want to take a selfie and tag The Chainsmokers.

Perhaps the most impactful change to the festival grounds is the position of the main stage, which will be rotated 90 degrees to face Library Mall instead of Langdon St., allowing for the audience capacity to expand by 3,000.

Between the main stage and Memorial Library, Revelry will install bleachers, allowing attendees to enjoy a show from a great view after spending a full day on their feet exploring the festival grounds.

Returning for a second year is the silent disco, which will be situated near the University Club. But, in recognition of its popularity, organizers are making some improvements. It will be surprisingly different, Festival Director Ayla Kress said.

“This year it will be an experience of its own,” Kress said.

Another improvement to the Revelry layout is the visible presence of off-campus partnerships. The most noticeable of these will be the Red Bull DJ Truck. The truck will host student DJs throughout the day — just another way Revelry is shifting festival ownership onto the student body.

“The truck looks like a transformer the way it opens up to reveal speakers and a DJ booth,” Kress said.

The Terrace Stage will be situated behind Memorial Union. Art installations will be located in three places on the festival grounds: between the Red Gym and Memorial Union, in front of Memorial Library and near the Humanities building.

There will be two entrances to the festival grounds this year, one at the junction of Library Mall and Park Street and one at the junction of Library Mall and Lake Street. This is sure to make for shorter ticketing lines, which means more time to take in the new Revelry experience.

This is sponsored content from the marketing team of the Revelry Arts and Music Festival. The Badger Herald is an official partner of Revelry. 

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