Sep. 2, 2009: Sandwich King, Cowboy Bob take on the Big Fat Ugly Challenge Madison’s newly opened Fat Sandwich Company offers heart attacks between sliced bread, or donuts, as it were. In the Big Fat Ugly Challenge, victims are to consume the $25, 4-6 pound monstrosity of a sandwich in less than 15 minutes. Should anyone succeed in this feat, the sandwich is free, a T shirt is awarded and everlasting fame is granted.
The Badger Herald’s very own Jeff Schorfheide, aka Sandwich King, and Bobby Breitenbach, aka Cowboy Bob, took on the challenge. Will they succeed?
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