The University of Wisconsin is bringing a new type of deli
to campus.

The Wiscontrepreneurship program and the Engineering
department, Office of Corporate Relations and Madison Magnet are organizing the
Entrepreneurial Deli Monday, Nov. 12, focused on student entrepreneurship.

Doug Bradley, assistant director of marketing and
communications for the UW Office of Corporate Relations, said this event will
offer a variety of presentations regarding entrepreneurship and — just like a
deli — attendees only have to take what they want.

"I'd describe it as a cross between grab-and-go lunch and
speed-dating," Bradley said.

The topics of the mini-presentations will include topics
related to being successful in the business world, Bradley said, and topics
range from "guerrilla marketing" to "building buzz" to "successful elevator
pitch."

Bradley said presentations will last no longer than 10
minutes and attending the event will be highly constructive.

"This event was put together from the feedback we received
from students," Bradley said. "It's going to be creative. It's going to be
interesting. It's going to be fun."

Troy Vosseller, co-founder and owner of Sconnie Nation, is
one of the young entrepreneurs giving a mini-presentation Monday evening. In an
e-mail to The Badger Herald, Vosseller said now is the perfect time for
students to work on their own business endeavors. 

"College is a great time to start a business because of the
social networks you can form," Vosseller said. "It's a great time to explore
without the pressure of knowing that you need to make money or that your
venture needs to be successful."

Vosseller said he had already started Sconnie Nation prior
to the creation of Wiscontrepreneurship program but that he urged UW to see
that students needed a program to support their business endeavors.

"I'd like to think that my entry into entrepreneurship with
Sconnie Nation helped to shine a light on the fact that there was a need for
startup business resources on campus," Vosseller said.

According to Bradley, the majority of students who become
entrepreneurs are not business majors.

"Something like between 80 and 90 percent of the critical
information taught on entrepreneurship is taught to business majors," Bradley
said. "However, only 20 percent of student entrepreneurs come from a business
major. There is a disjunction here."

Since these statistics show many students majoring in
subjects other than business are likely to become entrepreneurs, Bradley said
he encourages any interested student to attend the event Monday.

"We want to expose students to entrepreneurship regardless
of their disciplines," Bradley said.

This event was made possible in part by the recent grant
given to UW by the Ewing Marion Kauffman Foundation of Kansas City in support
of entrepreneurial activities throughout campus.

Bradley said he "knows the grant will make great things
happen on campus."

"There seems to be almost something in the air here that
fosters creativity and risk taking," Bradley said. "We are very confident that
this activity is going to bare fruit here."

The Entrepreneurial Deli will take place Monday, Nov. 12,
from 6 to 7:30 p.m. in the Memorial Union.