A new fad in alcoholic consumption could replace the alcoholic energy drink Four Loko.
And it also goes great with pie.
Some are calling “whipahols” such as CREAM and Whipped Lightning the next big craze for college student drinkers. The product combines whip cream and a strong dose of alcohol, 15 percent by volume in Cream, into an aerosol can dispenser.
The Madison liquor store Riley’s Wines of the World has been selling CREAM for more than a month, according to employee Matt Bents.
Bents added the whipahols have been pretty popular and they have sold quite a few of them so far.
Julia Sherman, coordinator of the University of Wisconsin Law School’s Wisconsin Alcohol Policy Project, said the major difference between the alcoholic whip cream and Four Loko is the price difference. Sherman said products like CREAM normally sell for $12.99 while a can of Four Loko can still be found for $2 or $3.
“You are going to have very different groups of customers,” Sherman added.
Sherman said the real danger with the whipahols is the drinker might be consuming more than they realize.
“You might have three Jell-O shots with the whip cream on top … you’re going to be a lot more impaired than you realize,” Sherman said.
Sherman said she believed there were around 26 1-ounce shots in a can, so if you have a one ounce shot of vodka in a Jell-O shot and then if a person adds a puff of whipped cream on top, they will actually be consuming two shots.
UW senior Zach Zyduck said he would like to try the whipahols, but probably would not have a lot of it because the consistency may be too weird.
Zyduck said the products had a lot of different possibilities.
“Incorporating food into your love life just got a lot more interesting,” Zyduck said.
He added it is good to know there are people out there dedicating their time to getting people drunk in unique and disgusting ways.
However, Sherman said there could be some complications if a person consumes the whip cream without knowing there is alcohol in it. She said it could be dangerous if someone who is on medication that is not supposed to mix with alcohol uses some on food unknowingly.
