Fans in South Central Wisconsin will have a new radio home on the FM band for University of Wisconsin sports this fall. Badger football and men’s basketball broadcasts are moving to WIBA-FM (101.5 FM) beginning in the fall of 2001. Those sports were carried on WOLX-FM (94.9 FM) the past several seasons. Wisconsin sports will continue to be heard on WIBA-AM (1310 AM) again this year.
Beginning with the Eddie Robinson Classic football game (Aug. 25) between the Badgers and Virginia, all Wisconsin football and men’s basketball games will broadcast on WIBA, both AM and FM.
“We are excited about this expanded partnership with WIBA-FM,” said Pat Richter, Wisconsin’s Director of Athletics. “WIBA-AM has provided tremendous coverage of Badger sports for decades, and it is a perfect marriage to add Badger sports programming to WIBA-FM.”
In addition to expansive coverage of UW football and men’s basketball, WIBA-AM is also the radio home of men’s hockey and women’s basketball.
“WIBA-AM will continue to broadcast full day coverage of Badger football with expanded pre- and post-game programming. Additionally, we will expand our pre-game package for men’s basketball,” said Jeff Tyler, General Manager of Clear Channel Madison, owner of WIBA AM and FM. “Badger sports have been a vital part of the tradition of our radio stations, and we look to continuing our coverage far into the future. “
The University of Wisconsin has one of the strongest radio networks in college athletics and was one of the first in the nation to provide extensive play-by-play coverage on an FM station.
“We appreciate the relationship we’ve had for several years with WOLX-FM,” said Phill Corkins, General Manager of the Badger Radio Network. “This new agreement with WIBA AM and FM insures that Badger sports will continue to be heard on both sides of the radio dial.”
The Badger Radio Network is a service of Learfield Sports, which owns the media and/or sports marketing rights to 14 leading college institutions, including the University of Wisconsin.