If the Big Ten thinks fans are in their corner in the network’s negotiations with cable companies, it might be mistaken. The BTN just ran an in-game ad over the PA system here at Camp Randall, and fans booed loudly from the first mention of the network until the ad disappeared from the big video boards.

If, as the said, two football games and 20 basketball games are shown on the Network, and Badger fans can’t see them, there will be some very unhappy Cardinal and Red fans.