In the movie “Groundhog Day,” Bill Murray wakes to relive the same day to Sonny Bono and Cher singing “I’ve Got You Babe.” On a much less trivial holiday, we are starting to hear even shittier music coming from State Street.

Frank Productions announced Monday that douche-rock stars Neon Trees and pop-punk haircuts All Time Low will headline Freakfest, the city’s annual attempt to prevent the costumed masses from rioting on the Saturday closest to Halloween.

This comes after OK Go, an equally depressing headliner, played the main stage at last year’s event. For us, the selection of a one-hit rock band and a band that will only attract the 11- to 17-year-old demographic to our college town’s second-favorite holiday is the final strike against Frank Productions. They need to go.

Frank Productions cannot make University of Wisconsin students excited about headliners that should be playing Warped Tour instead of a festival in a city with one of the most diverse musical tastes for its size. To their credit, they make an effort to bring in local bands, but any local production company could do this.

To make things worse, Freakfest hosts both country and electronic stages, but there’s very little love for arguably the most popular genre for students: hip-hop. This is not just Frank’s problem. The city of Madison and local business owners have consistently shown its disaffection for hip-hop acts, a disturbing characteristic in a supposedly-tolerant city.

Luckily, the city renews its contract with Frank Productions on a year-by-year basis, meaning they can technically fire Frank for making Freakfest the laughing-stock of yearly college parties. This would give the city the opportunity to hire a more student-focused production company like Majestic Madison, which was scared off after the Mifflin Street Block Party but could be successful with a format like Freakfest.

We are not advocating for bringing in a big-name headliner like Kanye West, Kid Cudi or Arcade Fire. Doing so would raise ticket prices to an unaffordable level. But artists more appealing to college students from the indie rock or second-rate hip-hop world are still better than what we are getting right now and just as affordable.

We should be proud enough of the talent at Freakfest that we can flaunt it to our peers in other college towns. With groups like All Time Low headlining one of our most famous parties, UW students are not getting what they deserve.