If there’s one thing political candidates, regardless of party affiliation, can undoubtedly agree on, it’s that voters are wildly impressionable. They’re susceptible to the same subconscious influence of general marketing. In the same way commercial advertisements convince a subject to either buy or pass on a product, political advertising aims to induce the same inner conflict. … Continue reading Public arrogance, demonstrated disregard for ethics do not make for glowing candidate