University of Wisconsin is looking at increasing its non-need-based financial aid for students earlier in their academic career, but some say it is just another move in the “arms race” among schools competing for top students in the nation. Historically, UW’s non-need-based aid, or merit aid, has sat at the lower end among Big Ten schools, according to … Continue reading University seeks to increase merit aid, expert says it’s an ‘arms race’ for enrollment