[media-credit name=”Catalina Toma” align=”alignnone” width=”150″][/media-credit]After moving from Europe and finding herself isolated for the first time, Catalina Toma began to rely on technology to ease the transition to college. Toma, a University of Wisconsin professor of communication arts, recently completed studies on the effects of Facebook self-presentation on self-esteem, cognitive task performance and self-affirmation. She found … Continue reading The Facebook effect: UW professor researches self-presentation