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The Badger Herald

Independent Student Newspaper Since 1969

The Badger Herald

Independent Student Newspaper Since 1969

The Badger Herald

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Startup SnapSnackz delivers more than just munchies

Company offers free delivery of snacks, lighters
Startup+SnapSnackz+delivers+more+than+just+munchies
Photo courtesy of SnapSnackz

Local startup SnapSnackz, launched Feb. 1, wants to bring the corner store to your doorstep.

The Madison-based company offers a range of snacks and household items with free delivery. Co-owner Justin Southern said the company hopes to expand its selection and one day branch out to other cities.

But Southern said first the company has to complete its standalone website. Currently all orders are conducted through Grubhub, which Southern said limits the items his business can sell.

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For now, SnapSnackz is targeting a specific demographic, as can be seen by their sales.

“Lighters have been very popular, which makes sense because we sell snacks,” Southern said.

Last week, the company made around 250 sales, a considerable number given that the company has done little in the way of marketing, Southern said.

While all purchases are delivered for free, there is a $5 minimum purchase, Southern said. Given the cold weather, Southern believes consumers will be attracted to the prospect of purchasing food without having to leave their homes.

In the coming weeks, Southern hopes to have a website running. Looking to the future, Southern said he and his three partners aim to add items such as pizza, before eventually expanding out of Madison.

“We’d like to be all over the country one day,” Southern said.

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