Thanks to a new partnership between two Madison-based companies, there’s another avenue to rack up the late night food delivery charges.

EatStreet, the largest independent online and mobile food ordering company, and Red Card, a prepaid dining and discount card, are collaborating to make online ordering of food easier for students here at University of Wisconsin.

For several years, EatStreet and Red Card operated independently to provide convenient ways for local students in the Madison area to eat but now EatStreet will make online ordering for Red Card users possible.

Red Card will be accepted as a payment option for food orders placed on or on the EatStreet mobile app, Marcus Higgins, EatStreet CRO, said. There will also be an online ordering portal on, he said.

Higgins said the partnership enables Red Card users to have the most expansive restaurant list possible in the Madison area. It will not add delivery services to restaurants that currently do not offer delivery though, Higgins said.

Higgins said the three cofounders, Matt Howard, Eric Martell and Alex Wyler, who are all UW graduates, agree that Madison has been a stimulating place for their business to grow.

“Madison and UW-Madison have been so supportive of us from the start,” Higgins said.

The long-term goal of this partnership, Higgins said, is for students and young professionals around campus to have the ability to order food from every local provider with ease.

In an earlier edition of this article, Marcus Higgins was misidentified as EatStreet’s CEO and cofounder. The Badger Herald regrets this error.