[media-credit name=’RAY PFEIFFER/Herald photo’ align=’alignnone’ width=’648′][/media-credit]State Street is certainly familiar with the idea of the "independent boutique," but Up Spatique, a new version of the classic boutique, emerged this summer with an edge on the rest.

Up Spatique, located at 619 State St., offers a variety of boutique-type clothing as well as a spa lounge, complete with pedicures and manicures.

Owners Tim and Kelli Lovejoy-Dailey said they opened their doors in August after more than a year of planning.

"The main reason we started the store was to have fun," Tim said. "We wanted it to be a home away from home, and it has been completely worth it."

The Lovejoy-Daileys each have experience in the retail industry, and the duo dubbed the sometimes-burdensome rent fair, given their premium location on State Street. The couple also said instead of heavy marketing, they decided to put a greater emphasis on location to receive a larger amount of traffic.

"I think the most difficult challenge was not so much the rent, but finding the right location for our destination, and a landlord that would support us," Kelli said.

Kelli said the store was founded on the mantra of "girls having fun," which is well-embodied in the bright colors, feel-good music, and up-beat employees found both in the spa and on the merchandise floor.

Both Tim and Kelli said their employees, or "Up girls," play an integral role in the direction of the goods they sell.

One of the "Up Girls," Holly Kass, said she feels she holds a valuable position at Up.

"Everybody loves it here because we feel as if we're a part of it, too," Kass said. "The spa — along with the clothing we sell — brings positivity to Up; it's all about being innovative in order to cater to every woman."

According to Kelli, the store aims to keep its friendly tone, even through any upcoming Halloween chaos that might hit the State Street area later this month.

"We don't want to do anything unwelcoming," she said. "We have confidence in the kids, and in the Madison law enforcement."

The boutique sells a line of Halloween T-shirts and has even considered having an area where people can carve pumpkins to celebrate the holiday, Kelli added.

As far as any future challenges, the owners said they realize the entire 600 block will be experiencing heavy construction in the future. Tim, however, said he is not concerned for the future of the boutique because any improvements would improve their business in the long run.

"We're not really worried about it," he said. "It is what it is, and we knew going in that the construction would be done."

Though the Lovejoy-Dailey family said the store's "young-minded" mantra would be challenged in the coming months, he added the entire Up team is confident the consumer will appreciate the unique shopping experience and keep coming back.