How the “day-and-date” release strategy changed the film industry

The film industry found itself grinding to a screeching halt in March 2020 as it, along with the rest of the world, began to reckon with the effects of a growing pandemic. Many expected to see postponed production on upcoming films, but after a month or two in lockdown, it became evident the public would … Continue reading How the “day-and-date” release strategy changed the film industry