This fall, Badger Sports Properties, the multimedia rights holder of University of Wisconsin’s athletics, signed a deal with wireless service UScellular to officially sponsor the company’s “Timeouts” campaign, according to sports media company Learfield. Three UW athletes — Izzy Ashburn (volleyball), Chayla Edwards (women’s hockey) and Maema Njongmeta (football) — are representing both companies by … Continue reading ‘Profit off of play’: Evolution of NIL impacts all universities today, including UW