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OPINION & EDITORIAL

Clinton scrutiny misses media gap

Bassey Etim

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by Bassey Etim
Tuesday, March 4, 2008

With the help of “Saturday Night Live,” Hillary Clinton is finally debating Barack Obama on her own terms. As the Democratic presidential primary winds toward either its end or seven more weeks of wall-to-wall campaigning until the Pennsylvania primary, the new storyline has become ripe — the media has been grossly unfair to Ms. Clinton. And it may well be because she is a woman.

So does she have a point? The fact of the matter is it doesn’t matter anymore electorally. Campaigns are about story lines, and for the first time since her win in New Hampshire, the Clinton campaign has created one organically: The media has always had it out for Ms. Clinton, and the Obama phenomenon is little more than a deftly manipulated weapon intended to send the New York senator to a political graveyard of also-rans.

Even though more analysis won’t shift any votes, Ms. Clinton’s argument is worth exploring. Her gripe is primarily with the broadcast media. Print outlets have been writing critical stories about both Obama and Clinton since the beginning of the campaign, but cable news networks pick up precious few stories. These have primarily been juicy tales of discord and strategic blunders within her staff. Only since the Clinton campaign successfully pushed its cries of foul center stage by piggybacking an SNL skit have we seen a flurry of negative Obama stories on TV.

Of course, TV news boasts competing theories about the disparity in coverage of the candidates. MSNBC’s Tucker Carlson essentially believes the Clinton camp treats the media like annoying panhandlers begging for loose change, so of course she gets bad coverage. Others, including me until recently, have said it’s just the nature of this race — a young challenger battling the “inevitable” frontrunner and a press corps trained to tell the most compelling story.

As the professional media and online amateurs investigate, much has been made of attempts to answer the bias question scientifically. Among these is a survey from the Center for Media and Public Affairs published late December. Even before Iowa, Ms. Clinton received 42 percent positive coverage from national media and 58 percent negative. Meanwhile, 61 percent of Mr. Obama’s coverage was positive.

While Clinton backers frequently point to studies like this one, they don’t tell the whole story. After all, it’s likely there are simply more negative things to say about Ms. Clinton given her lengthy public record while the press was introducing Mr. Obama to the nation. What casual observers often miss is that reporters aren’t supposed to provide perfect balance on every issue but get as close as possible to the truth of every issue. If Mr. Obama’s land deals and his alleged 2004 backtrack on war opposition don’t hold weight, reporters can’t tell the stories anyway in the interest of some twisted vision of fairness.

Extra scrutiny is the price you pay for entering a race with name recognition. Ms. Clinton’s task was to build a fervent base of support based on her progressive reputation, and Mr. Obama’s was to answer: Who the heck are you? Mr. Obama completed his task, and Ms. Clinton left it incomplete. That basic undercurrent of this campaign is undeniable and immunizes Obama from the charge that he’s strictly a media darling.

Putting aside all the conspiracy talk of a media plot to anoint Obama golden boy as some sort of final retaliation against the hated Clintons (a theory disproved by a cursory study of impeachment trial coverage), the obvious answer is demographics. College graduates with relatively high salaries are trending heavily toward Mr. Obama, and guess who makes up the national media?

The protracted debate over the media’s treatment of Ms. Clinton has distracted us from the larger issue: No women host the primetime cable programs that serve as editorial pages for the networks. The last two prominent women to host these shows were Rita Cosby and Nancy Grace (who I like to pretend isn’t on TV anymore). Each ran low-rent tabloids that every night sought to answer: Where did the young attractive missing white woman go, and how tastelessly should we exploit her family?

Of course women would be more sensitive to the sexist undertones of political debates in much the same way many black men like Eugene Kane of The Milwaukee Journal-Sentinel are adept at decoding racial politics.

The lack of serious women in prime time isn’t for a lack of qualified options, including NBC’s Mika Brzezinski and CNN’s Amy Holmes. Instead it’s the battle for ratings, in which each network is terrified to try something new and probably institutionally convinced that men hold a near monopoly on entertaining, bombastic and enlightening political opinion.

Logistically, the major networks can’t appoint primetime female hosts now (at least until Glenn Beck’s contract runs out). But until more women gain prominent roles in political opinion, the allegations of sexism will persist. Without strong voices who are intimately familiar with the subtle pangs of discrimination, the media crimes or the exploitative whining will last until the end of this race and go unanswered by the men too intimidated and uninformed to confront the charges.

Bassey Etim (betim@badgerherald.com) is a senior majoring in political science and journalism.


Anonymous (March 4, 2008 @ 10:48am):

Media bias is a problem now that Hillary is the victim of negative press coverage?

Don't worry, once the primary is over you can get back to your regularly scheduled Republican bashing and media bias will no longer exist as far as you're concerned.

Anonymous (March 4, 2008 @ 10:57am):

Why did it take so long for the media to ask Obama hard questions?

http://althouse.blogspot.com/2008/03/why-did-it-take-so-long-for-media-to.html

Anonymous (March 4, 2008 @ 12:28pm):

For me, Clinton lost my support in a debate when she could not take a position on illegal immigrants getting drivers licenses in NY State.

I didn't care one way or the other, since it was a state issue, but it bothered me that she only wanted to say "the right thing."

Anonymous (March 4, 2008 @ 3:21pm):

Candy Crowley, Andrea Mitchel, Dana Bash, Donna Brazille...they may not be anchors, but they are on TV for election coverage.

Anonymous (March 4, 2008 @ 8:59pm):

When the Going Gets Tough, Obama Gets Going

Going, that is, as far away from the Chicago press corps as he can get. Obama's friend and fundraiser Tony Rezko is on trial for extortion in Chicago, and reporters wanted to know about conflicting accounts of assurances that one of Obama's spokesmen allegedly gave the Canadian government that his anti-NAFTA speeches are just political talk. So an impromptu Chicago press conference turned ugly when Obama cut it off after only a few questions:

http://www.youtube.com/watch?v=rbkhzsTwz_g

It appears that the local press has managed to do what the national media could not treat Obama as a politician and not a secular messiah. They asked tough questions about Obamas political connections to a fixer and his campaigns outright false answers on an Obama advisers contacts with Canadian diplomats regarding Obamas rhetoric on NAFTA. Instead of handling the questions calmly and patiently, Obama accused the media of having an agenda against him, and then angrily stalked off.

Many have wondered whether Obama has the experience and temperament necessary to make it on the national scene; maybe the question should be whether he can last in his home town.

http://www.powerlineblog.com/archives2/2008/03/019942.php

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