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Aldermanic campaign goes international with Internet ads

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Also by Courtney Johnson:

Construction pops up on State Street this spring (November 6, 2007)
Woods ahead in fundraising race (March 28, 2007)
E-mail sparks privacy concern (October 9, 2007)
Big Ten Network reaches deal with UW housing (August 31, 2007)
City agency to run Halloween entertainment (May 10, 2007)

by Courtney Johnson

Wednesday, March 21, 2007

District 8 aldermanic candidate and University of Wisconsin senior Lauren Woods premiered her new campaign advertisements on YouTube Tuesday.

The 30-second spot features Woods discussing why she wants to be alder for the predominantly student district, currently represented by City Council President Austin King.

"I was just responding to the interests of students," Woods said. "And I know students on campus are faithful users of YouTube, of anything electronic."

Woods said the video advertisement, which was directed by UW senior Bradinn French, will be available on her campaign website shortly and is also available on her Facebook page.

"As a voter myself, I want a representative I feel I can relate to," Woods said. "And if I know a representative or candidate is taking an extra effort to use mediums that are most relevant to me … I feel like they can more accurately represent me."

Woods will square off against UW sophomore Eli Judge in the general election April 3. Judge also has a campaign video advertisement available on his website, in which he discusses why he is running for alder. Judge also highlights the fact that he plans on being a student during his entire term as alder.

"The reason we put it up [on the website] is we know it's a wonderful way to further tell a message a candidate is trying to portray," Judge said.

It is possible Judge may upload his advertisement to YouTube, Judge added, since he said he is always looking for new ways to get his campaign message out to the public.

"I think we're working to that end, but first off we wanted to get into a more visible place, given the fact that we're passing the website out on our lit[erature]," Judge said.

Woods said that, as a candidate with limited financial resources, she was particularly drawn to the prospect of putting her advertisement on YouTube.

"I'm forced to be creative," Woods said. "I'm forced to use people and things and mediums and ideas in creative ways that will maximize my results without putting in that much money."

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Anonymous (March 21, 2007 @ 9:51am):

The Woods video is actually impressive. Check it out at www.laurenwoods.org

Anonymous (March 21, 2007 @ 10:55am):

The obligitory response to 9:51am:

And you can see the Judge video at www.studentsforjudge.org

Unfortunately, it isn't on YouTube ... yet.

Anonymous (March 21, 2007 @ 11:21am):

Judge had his up about a week before Woods, nice framing of the story, Johnson.

Anonymous (March 21, 2007 @ 11:57am):

why does the camera pan across her body. can they not show her face?

Anonymous (March 21, 2007 @ 1:30pm):

"I was just responding to the interests of students"
Are you serious? Man, students really must not want to go to your webpage.

Anonymous (March 21, 2007 @ 3:01pm):

I found Eli Judge on YouTube: http://youtube.com/watch?v=EqK9jJiowk4

Anonymous (March 21, 2007 @ 3:21pm):

http://youtube.com/watch?v=4MI-7MKx_uQ

Anonymous (March 21, 2007 @ 10:42pm):

why do both websites list kathleen falk as an endorsement? ...she's endorsing...both of them?

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