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Wheels on Metro buses keep going ‘round

JEFF SCHORFHEIDE/Herald photo

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by Heather Quitos

Thursday, January 25, 2007

In an urban environment congested with more high-rise buildings than parking spots, Madison Metro's ridership is approaching record levels not reached in 20 years.

With more than 12 million rides in 2006, the city bus system's ridership is continually rising, according to Mayor Dave Cieslewicz.

But Metro has received both praise and criticism from citizens about the transit system's efficiency.

Cieslewicz, in an effort to improve the system, created the Long Range Metro Transit Planning Ad Hoc Committee, which will evaluate and analyze the city's bus system over the course of one year.

"I think we've proved in the last four years that my administration is committed to (a) strong bus system," he said, calling Madison Metro a "very healthy" system. "That's why I appointed a committee — to look into the future of Metro and really try to take it regional."

According to committee member Carl Durocher, who is also chair of the city's Transit and Parking Commission, the transit group will advise Cieslewicz's administration and respective committees on various issues concerning the system.

The ad hoc committee is different than other groups looking to improve transportation, Durocher said, because some of the members come from businesses — a field not normally involved in the committee process.

Evaluating Madison Metro could include tackling issues such as resources, tax levies, ridership fares, route frequency and possible route expansion, Durocher said, as the committee held its first meeting Monday.

Cieslewicz's efforts to strengthen the transit system were applauded in a report released last week by the Wisconsin Department of Transportation. The report showed Madison buses rank among the top transit systems in comparison to cities similar in size.

The DOT report — based on 2003 data — compared the transit system with similar systems in 11 cities: Indianapolis, Ind.; Omaha, Neb.; Syracuse, N.Y.; Dayton, Ohio; Toledo, Ohio; Albany, N.Y.; Rochester, N.Y.; Hartford, Conn.; Providence, R.I.; Spokane, Wash.; and Tacoma, Wash.

According to the report, Madison Metro averages 30.7 passengers each hour they run, which is higher than the collective average of 24.62.

Additionally, the system's cost is $2.77 per ride, lower than the $3.45 average.

While Cieslewicz said the report is an indication of the work he has put into building a strong Metro system for the city, Durocher said he is also aware of current complaints coming from Madison residents about transportation.

Madison Metro General Manager Chuck Kamp, who took over in late 2006, said the community should be proud of its system after looking at the current numbers.

"I am not suggesting that there [aren't] any flaws," Kamp said. "There are areas that we need to work on, but to chart [service] as inefficient is inaccurate."

Durocher said one public perception among residents he hopes the committee will work to change is the idea that buses are a last resort for transportation.

"For reasons I don't understand, there are people that don't ride buses because some of them think that they're above riding buses," Durocher said. "We've got to change this perception around to where people think riding a bus is a privilege; … it's actually one of the benefits of living in the city."

Total expenses for running the Metro system per hour are $85.02, about three dollars more expensive than the other cities' average of $82.79 — a figure Kamp said transit personnel are working to lower.

But overall, Kamp said the numbers show a "very efficient" system, but one that he will work to improve as the new general manager.

"You have to look at all these numbers together. There, I think we get a very strong grade," Kamp said. "When I hear Metro is inefficient, it sounds like we're getting a D, but this report says we're getting a B+. We're looking at ways to get into the A- and A+ area."

Cieslewicz added that city support for Madison Metro has increased 35 percent in the past four years.

The overall support from the community creates enough momentum for the committee to make strides in improving Madison's public transportation system, Durocher said.

"We have a city that supports the goals of transportation. Since we've got all of that going for us, it's an upward spiral," Durocher said. "But we can't in any way rest on that faith, and we have to continually press upward on that spiral. I think we're doing really well, but I think there's more room for improvement."

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Anonymous (January 25, 2007 @ 7:13am):

I'm surprised at the use of the pejorative term "congested" to describe the urban environment of Madison in the very first sentence of this article. Advocates of living in a rather dense urban area -- where one can walk, bike, and bus to a diverse range of work, school, shopping, and entertainment options with ease -- might instead use the word "congested" to refer to the automobile traffic which results from single-occupant driving trips to and from the low-density suburban fringe of the city. Debates over whether or not Madison is "congested" -- and what that term means -- might better be presented on the opinion page or in a news analysis.

Cheers,
Greg Downey
School of Journalism & Mass Communication

Anonymous (January 25, 2007 @ 3:39pm):

While we are being pedantic, 'congest' is from the latin 'congerere' meaning "to heap up, to crowd together."

Given this, it seems the use of "congested" to refer to rapid development of high-rise buildings is quite appropriate.

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