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‘Price Is Right’ announcer Rod Roddy dies in L.A.
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LOS ANGELES (REUTERS) — Rod Roddy, the television announcer known for colorful jackets, a booming voice, and his trademark call of “Come on down!” on the game show “The Price Is Right,” has died at age 66, CBS said Tuesday.
Roddy, who got his TV start as the narrator on the ABC comedy “Soap,” died Monday in Los Angeles of prostate, colon, and breast cancer, the network said in a statement. He was first diagnosed with colon cancer in September 2001.
Born Robert Ray Roddy in Fort Worth, Texas, Roddy was with “The Price Is Right” since 1986, following a long career in local radio across the country.
Private funeral services are to be held in Texas, with a Los Angeles memorial in the coming weeks.
“Americans came to know and love Rod’s distinctive voice, but it is his heart and spirit we will most remember,” Katie Couric, “Today” host and co-founder of the National Colorectal Cancer Research Alliance, said in a statement.
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