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Want to reach more students? Advertise with us. The Herald offers a range of services and oppurtunities for effective growth.
Have questions? Want to advertise in the Herald? Contact us and an ad rep will get in touch immediately.
Online Advertising
The Badger Herald relaunched badgerherald.com in August 2004 with a new design and new advertising options. Online advertising is an increasinly popular alternative to regular print ads, and badgerherald.com is more informational and user-friendly than ever before. The very tech-savvy UW-Madison community brings high response rates to our online advertisers.
Online Display Rates
Online ads are priced by the number of times an ad is shown (also called impressions). Ads are ordered in units of 1,000 impressions. The minimum order is 10,000 impressions.
Large Button 160 by 400 pixels
$4 per 1,000 impressions
Medium Button 160 by 160 pixels
$3 per 1,000 impressions
Small 160 by 115 pixels
$2 per 1,000 impressions
Online Specifications
Deadline: 2 days prior to start date.
File formats accepted: PNG, GIF, JPEG
E-mail ads to:
Text Links
We will post your text links under the "Paid Advertising" header, which appears on nearly all badgerherald.com pages, including all articles and section pages, at the rate of $75 per link per month. The link must be reviewed by the advertising director prior to the run date.
Contact Us
Call (608) 257-4712 ext. 301 today about advertising online.



